P.V.Subramanyam is the CEO of http://www.subramoney.com , a financial blog that helps the people to plan about their finances.He is an accountant by qualification and a lawyer by training.He has trained at many mutual funds, banks, life insurance companies and in the non-banking space too.

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Robert Cialdini is one of the world’s leading expert in the field of psychology of influence. His book “influence” deals with per-suasion, the art of science of getting someone to say “Yes” while Robert Cialdini’s new book deals with Pre-suasion, the process of arranging recipients to be receptive to a message before they encounter it.

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Santosh Nair is Editor at moneycontrol.com. He has been Markets Editor at The Economic Times and has reported for Business Standard. He has also worked at myiris.com and CRISIL Market Wire. Santosh Nair’s book Bulls, Bears and Other Beasts tells the story of the Indian stock market. Lalchand Gupta (fictional character) takes you on an exciting journey through Dalal Street in this brief history of the Indian stock market post liberalization.

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